Sunday, January 23, 2005


Today's lunch: grilled cheddar and gouda sandwiches and spinach salad with Annies Naturals Tuscany Italian Dressing. And, this being Sunday, we whiled away the morning with mimosas and Barefoot Contessa. I absolutely adore Ina Garten. Today's episode was Saturday Night, Sunday Breakfast. Everything she makes always looks fantastic and effortless, and this menu was no exception. I might give the Banana Crunch Muffins a whirl sometime, minus the dried banana chips. Never cared for dried fruit.

Oh, and we learned the hard way last night that a potato and parsnip gratin needs to cook for an hour and a half...not half an hour. We popped it back in the oven, but it just didn't cook up right after sitting on the counter for 40 minutes.

The campaign includes four 30-second, black-and-white television spots that portray trash-truck drivers with a reverence often reserved for police officers or firefighters. A strategy pamphlet from Glad's marketing consulting firm, Plan B of San Francisco, describes the ads' purpose: "We want people to feel compelled to help their garbageman do an even better job." The pamphlet also points out that the Plan B firm was commissioned to "make trash bags cool" - a tall order. The Mercedes of Trash Bags by Brendan I. Koerner, NYT.

I'm certainly compelled to help my garbageman do a better job. I'd be willing to buy a product that could prevent these folks from being sprayed by garbage juice. And I would love to sit in on a brainstorming session about making trash bags "cool"!

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